Sell Without Selling Podcast

Sell The Problem You Solve Not The Product You Offer

Episode #239

On this solo episode: Today’s episode addresses something that I’ve found myself saying repeatedly over the past few weeks. “Sell the problem you solve.” More and more sales people are over-selling… let’s talk about it!

Key Takeaways

  • Over selling creates and environment for under delivering.
  • Our clients care about the problem(s) we can solve.
  • When we understand our clients… we understand their needs.
“A client becomes a client for life when you prove you can solve problems.” -Stacey O’Byrne