Sell Without Selling Podcast

Episode #168

Book More Business And Make Money Speaking With Lois Creamer

On this episode, Stacey is joined by author and speaker Lois Creamer for a conversation on speaking as a business, communicating what you do to the world, and the value of instant feedback.

Key Takeaways:

  • Communicating your expertise with confidence is a big part of success.
  • Winging it leads to inconsistent results.
  • You will not level up without investing in yourself.

Today’s Guest: Lois Creamer

Lois Creamer is an industry expert working with speakers, consultants and experts who want to book more business, make more money and fully monetize their message. She is the author of “Book More Business: Make Money Speaking”, and “The Speaker Author: Sell More Books and Book More Speeches”. Both books are available on Amazon as well as bookstores.

Clients include Chicken Soup’s Jack Canfield; author of The Sales Bible Jeffrey Gitomer; Patricia Fripp and more.

Her expertise and no-nonsense style led to invitations to present at NSA national meetings and conventions, and every chapter. She also presents at Canadian Speakers Association, Professional Speakers Association – United Kingdom, India, South Africa, Australia, England and Scotland. In 2021, she was awarded “Honorary Fellow” of Professional Speakers Association England/Ireland.

Lois has appeared in Forbes, Bloomberg Business, Speaker Magazine and The Wall Street Journal.

“Sometimes we have difficulty seeing the value in our expertise.” -Lois Creamer




(First ~2 mins)

This is Lois Creamer, and I run a company called Book More Business, and if you really want to learn the science to creating six and seven figure businesses, significantly increase your revenue, and learn how to successfully build a professional organization and relationships, you should be listening to Sell Without Selling – this very podcast – because she brings people like me on there. It’s got to be good if she does that.


Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne and I believe that learning the art and the science of how to sell without selling is the only way to achieve high six and seven figure success.

Today I am speaking with a really good friend of mine, Lois Creamer. [Intro for Guest]

I am really excited to get into today’s episode. Really quick, if you are a business owner, entrepreneur, or sales professional, and you haven’t hit the level of success that you wanted or needed, or if you’re stuck and needing a pivot in your business, in your success – or maybe you just want more, and you understand the importance of having a coach to help identify the blind spots, increase accountability, and help with success strategies to take you, your business, your income, and your success to the next level – if this sounds like something for you, then head over to There’s a quick application there that will lead to a personal phone call with me to see if we’re a great fit for each other. Alright let’s do this.

Stacey: Lois. Thanks for joining us today.

Lois: Thanks for joining us? I can’t wait to hear us. We sound pretty good in that introduction.

Stacey: I know, right? I am so excited for our listeners to hear you. You know, not only are you a resident expert in really helping people get their message out there, being seen, heard, and found – you’re also a hoot to talk with.

Lois: Thank you very much. Thank you. As are you, my friend.

Stacey: Thank you. So what got you into the speaking business? How did you evolve into this?

To listen to the rest of this podcast, please click the link below.