Sell Without Selling Podcast

Episode #134

Mindshifting Creates Success With Victor Martinez

On this episode, Stacey is joined by CPA & Tax Consultant Victor Martinez for a conversation on financial literacy, education, and the journey from employee to entrepreneur.

Key Takeaways:

  • The right mindset will bring you the right confidence.
  • Competition is healthy.
  • Build a support team.

Today’s guest: Victor Martinez

Victor Martinez is the Owner & Founder of Martinez Income Tax & Accounting; Est. June 1998, one of the largest Tax Preparation Firms in the North East San Fernando Valley with over 2000 individual Tax & Clients and over 300 business entities.

He was recognized by the City of San Fernando City Council for Community Involvement with various nonprofits & local business support, and voted “Best of” in 2018 in the City of San Fernando. Victor was recognized as “2019 Business of the Year” by the United Chambers in The San Fernando Valley.

“I enjoyed working with people and helping people. My beginning in business started from a spare bedroom, and a handful of personal connections I had made at my 9 to 5.” -Victor Martinez




(First ~2 mins)

Hey, this is Victor Martinez, owner and founder of Martinez Income Tax & Accounting, and if you want to learn the six and seven figure science to success, significantly increase your revenue, and learn how to successfully build professional relationships, you should be listening to the Sell Without Selling Podcast with my good friend, Stacey O’Byrne.


Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne and I believe that learning the art and the science of how to sell without selling is the only way to achieve high six and seven figure success.

Today I am speaking with a really good friend of mine, Victor Martinez. [Intro for Guest]

I am so excited for you to hear this man’s brilliance today. Really quick, if you are a business owner, entrepreneur, or sales professional, and you haven’t hit the level of success that you wanted or needed, or if you’re stuck and needing a pivot in your business, in your success – or maybe you just want more, and you understand the importance of having a coach to help identify the blind spots, increase accountability, and help with success strategies to take you, your business, your income, and your success to the next level – if this sounds like something for you, then head over to There’s a quick application there that will lead to a personal phone call with me to see if we’re a great fit for each other. Alright let’s do this.

Stacey: Victor, welcome to the show. Thanks so much for joining us.

Victor: Thank you for having me, Stacey.

Stacey: So, I would love for our listeners to know what I know about you. So, I am really curious – what got you in the path that you took? What got you into accounting? What got you into tax preparation?

Victor: Funny you should ask. My first degree is actually in psychology. I was going to be a marriage and family therapist. I started working odd jobs here and there and all of it evolved around bookkeeping, accounting, that sort of stuff, and the light bulb went on. That’s what got me in that direction. I went back to school, got my accounting degree from the University of La Verne, as well, and it’s just been one of those things that I really love doing. I love more the tax aspect of it than the bookkeeping, but just dealing with numbers is just amazing for me.

To listen to the rest of this podcast, please click the link below.