On the episode: Stacey is joined by author, counselor, and sales executive Bill O’Herron for a conversation about competition, sales, relationships and much much more.

Key Takeaways:

• Sales and relationships go hand in hand.
• Learn people and you’ll know business.
• Most of our challenges are manifested internally.

Bill O’Herron, LCSW is a corporate executive, practicing therapist (weekends and evenings), and writer who seeks to use his 33 years of financial sales management experience, 24 years of marriage, 15 years of counseling clients, and 8,500 hours of sitting quietly to help his clients better understand themselves and deepen their relationships.

Bill teaches that all our relationships with others, especially our marriage, started in 4th grade, when our limbic-emotional body learned, absorbed, and inherited our parents’ lives and experiences. We are all therefore married to our own old, unconscious emotions more so than to our spouse.

His research shows that relationships fail for one single reason: a lack of understanding of one’s own emotions and reaction patterns created in childhood. His work with archetypes demonstrates also that relationships are not a single experience or dyad between two people but are eight unique relationships all occurring at the same time.

Three key concepts he uses to accelerate client’s work are Stand in the Fire, 2nd Law of Thermodynamics at Home, and Relatus. These three concepts provide direct access to understanding self.

He celebrates in and humorously expounds on the belief that working on self, which will automatically improve the dynamics of all our relationships, is the most important thing in life, and that what we do right now in our relationship echoes through posterity, changing who our grandchildren’s children become.

Bill graduated from Middlebury College, VT with a BA in English, and earned a Master of Science degree from Columbia University School of Social Work, NY in ’03.

(First ~2 mins)

Hey, this is Bill O’Herron. If you want to learn the six and seven figure science to success, significantly increase your revenue, and learn how to successfully build professional relationships, you should be listening to the Sell Without Selling Podcast with my very good friend, and pretty amazing human being, Stacey O’Byrne.

[Intro]

Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne and I believe that learning the art and the science of how to sell without selling is the only way to achieve high six and seven figure success.

Today I am speaking with a really good friend of mine, Bill O’Herron. [Intro for Guest]

I am so excited for you to hear my conversation with Bill today. As you can see, we have a lot in common, and this is going to get really deep and dynamic.

Stacey: Bill, thanks so much for joining us.

Bill: Absolutely! I have been looking forward to this, especially after our conversation last week. Super excited. Thank you. As my wife says, I am incapable of small talk.

Stacey: You know what, I think you are very good at both talks. How is that? So I am so excited for the listeners to really get to know you. You and I connected at such a deep level so fast last week. Share with them how has your…we’ll start with your path in sales, because you’ve kind of taken 3 paths in life, right? Actually, multiple – but 3 majors. So let’s talk about your path in sales first. How did you get that path?

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