Sell Without Selling Podcast

Episode #78

Bookkeeping Success with Cruz Piedra

On the episode, Stacey and Cruz talk about the inevitable jitters that come with taking the leap into entrepreneurship.

Key Takeaways:

  • The first step is usually the scariest.
  • Financial freedom takes sacrifice and patience.

Cruz Piedra is a Bookkeeper and Tax Preparer, with over 10 years of experience – Cruz is a QuickBooks Pro certified advisor and is very Detail- oriented, efficient and organized . Her passion and expertise is helping business owners save time and money by organizing financial data. Her focus is to evaluate the client’s business structure and accounting systems by helping increase value and improve their cash flow. She helps her clients get a full understanding of Their business and personal finances, so they can start taking action on their future financial goals!

“We kept talking about starting our own business, but we were held back by the fear.” -Cruz Piedra



(First ~2 mins)

Hey, this is Cruz Piedra, CEO of Prominence Business and Wealth Management, and if you want to learn the six and seven figure science to success, significantly increase your revenue, and learn how to successfully build professional relationships, you should be listening to the Sell Without Selling Podcast with my good friend, Stacey O’Byrne.


Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne and I believe that learning the art and the science of how to sell without selling is the only way to achieve high six and seven figure success.

I am really excited to get into today’s episode. Really quick, if you are a business owner, entrepreneur, or sales professional, and you haven’t hit the level of success that you wanted or needed, or if you’re stuck and needing a pivot in your success, or maybe you just want more and you understand the importance of having a coach to help identify the blind spots, increase accountability, and help with success strategies to take you, your business, your income, and your success to the next level. If this sounds like something for you, then head over to There is a quick application there that will lead to  a personal phone call with me to see if we are a great fit for each other. Alright, let’s do this.

[Intro for Guest]

Stacey: Cruz, thank you so much for joining us. I know you have a busy schedule and I know you’re getting ready to roll into tax preparation season and everything, so I totally appreciate you marking out time for us and our listeners. Thanks so much for joining us. Welcome.

Cruz: No, thank you for having me, Stacey. I really appreciate it.

Stacey: Knowing the industry that you’re in, knowing the time of year, I know that PPP has just rolled out a second phase. You being a bookkeeper and tax preparer, this is a busy time for you, so I appreciate you – trust me.

Cruz: Yeah, we’re going a little nuts, but with our schedule we can take time and work with everybody, so we’re good.

Stacey: That’s fantastic. So, I am curious Cruz. How did you get into bookkeeping and tax preparation?

To listen to the rest of this podcast, please click the link below.