Sell Without Selling Podcast

Episode #44

Architect Your Sales Success with Jason Cutter

On this episode,

  • Jason tells his background story about how he went from everything anti-sales to sales consulting.
  • Jason talks about the two parts of selling that he discusses in his book- authentic and persuasive.
  • Stacey and Jason discuss the science of sales versus the numbers of sales.
  • Jason and Stacey talk about the importance of energy in your sales.
  • Jason gives advice for those starting out in sales.
  • Stacey talks about the importance of your core values and how that connects with your self-awareness.
  • Jason and Stacey discuss their opinions on competition in business.

Key Takeaways:

  • Have a deep curiosity and problem-solving desire to find success.
  • Invest in your personal self-awareness.
  • Find your tribe and service your tribe to the best of your ability.

Today’s Guest: Jason Cutter

Despite having a bachelor’s degree in Marine Biology, working in tech support and government contracting roles, and not getting his first official sales job until age 27, Jason Cutter founded the Cutter Consulting Group, with a focus on coaching and training individuals, and being hired by companies around the world who want to dramatically improve their selling effectiveness. He is the author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and host of the Authentic Persuasion Show (aka The Sales Experience) podcast.

“If you don’t believe in yourself enough and you don’t think you’re the good guy in the situation trying to help somebody, you are never going to win at this game.” – Jason Cutter



(First ~2 mins)

Hey, this is Jason Cutter, CEO of Cutter Consulting Group, and if you want to learn the six and seven figure science to success, significantly increase your revenue, and learn how to successfully build a professional relationships, you should be listening to the Sell Without Selling podcast with my good friend, Stacey O’Byrne.


Hi. I’m Stacey O’Byrne, and I get to hang out with successful entrepreneurs, business owners, sales professionals, and some of the top business influencers and thought leaders in the world. You see, I believe that it’s important to learn the art and the science of how to sell without selling, and that is the only way to achieve six and seven figure success. So, if you want to be a success magnet, attract quality people in your network, and significantly increase your sales and ultimately your success, then you’re in the right place, because this the Sell Without Selling podcast.

Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne, and today I’m speaking with a really good friend of mine, Jason Cutter. [Intro for Guest]

I am really excited for you to hear today’s conversation with Jason. Really quick, if you are a business owner, entrepreneur, or sales professional, and you haven’t hit the level of success that you wanted or needed, or if you’re stuck and needing a pivot in your business, in your success – or maybe you just want more, and you understand the importance of having a coach to help identify the blind spots, increase accountability, and help with success strategies to take you, your business, your income, and your success to the next level – if this sounds like something for you, then head over to There’s a quick application there that will lead to a personal phone call with me to see if we’re a great fit for each other.

Stacey: Okay, Jason, thanks for being on the show. How are you?

Jason: I am great. I am super excited to be here, and slightly jealous of the name of your show. You beat me to it.

Stacey: Well, thanks so much. So, i am really curious, what got you into starting the business that you started?

Jason: For the consulting business that I have, it was a long journey, and to one point in the managing and leading of sales teams that I was doing, I realized that the part that I really enjoyed the most was the coaching, the leading and training, and then also the building of sales systems, and/or helping teams improve. There was a period of time when I had essentially affiliate offices, and I would travel to them and then re-train their people and help identify their problems. And it was that moment in 2011, where I was like, “This is what I really enjoy,” and then the path led me there eventually.

Stacey: Yeah, and thanks for commenting on the name of this show. It’s something I am very, very passionate about, and I believe that yes, we absolutely do have to sell. We don’t even have to, we GET to. If you want to grow your business, learning the art and the science of how to sell is important. However, I believe some people make it harder than others. And reality is, in order for the outer to work (and the outer is sales and closing and negotiating and all that), we have to do the inner work.

To listen to the rest of this podcast, please click the link below.