Sell Without Selling Podcast

Episode #160

Corporate to Entrepreneurial Success With Diana Sabatino

On this episode, Stacey is joined by sales development specialist and entrepreneur Diana Sabatino for a conversation on the path to success, leaving a lucrative corporate career, and discovering your sales strategy.

Key Takeaways:

  • Most entrepreneurs will experience a winding road to success.
  • A boss directs and a leader inspires.
  • Avoid decisions in isolation. You cannot do it alone.

Today’s Guest: Diana Sabatino

Diana left her 14 year corporate career in 1997 with a fortune 100, as VP of Training & Sales Development to open 3DInternational Training & Consulting. After 7years of serving International and domestic clients on sales, leadership and performance management. Diana decided to use her business savvy in the entrepreneurial arena.

With a desire to stay closer to home, In 2005 she established Diana & Company Jewelry Designs a private boutique brokering certified diamonds and specializing in custom creations.

As a small business owner & entrepreneur Diana was always looking to connect with others and share her success. In 2016 Diana took on the role of Managing Director for eWomenNetwork, a National Organization serving, supporting & mentoring women business owners & entrepreneurs.

During the first 3years in this role Diana has observed a growing need for the small business owner, and this has prompted her to reprise her Training and Business Consulting expertise and in 2019, Diana launched ExSell Performance a training and sales development company focused on serving corporate, small businesses and entrepreneurs to implement effective strategies that elevate & impact their sales & leadership.

When not working you can find Diana with her hubby Mike Singing and playing music or in Vegas Playing Poker..

“Building a network is not just about building a team of people, it’s about the quality of the resources in your circle.” -Diana Sabatino




(First ~2 mins)

Hey everyone, it’s Diana Sabatino, and if you want to learn the six and seven figure science to success, significantly increase your revenue, and learn how to successfully build professional relationships, you should be listening to the Sell Without Selling Podcast with my amazing and good friend, Stacey O’Byrne.


Hey. Welcome back to another episode of Sell Without Selling. I am your host, Stacey O’Byrne and I believe that learning the art and the science of how to sell without selling is the only way to achieve high six and seven figure success.

Today I am speaking with a really good friend of mine, Diana Sabatino. [Intro for Guest]

I am really excited to get into today’s episode. Really quick, if you are a business owner, entrepreneur, or sales professional, and you haven’t hit the level of success that you wanted or needed, or if you’re stuck and needing a pivot in your business, in your success – or maybe you just want more, and you understand the importance of having a coach to help identify the blind spots, increase accountability, and help with success strategies to take you, your business, your income, and your success to the next level – if this sounds like something for you, then head over to There’s a quick application there that will lead to a personal phone call with me to see if we’re a great fit for each other. Alright let’s do this.

Stacey: Diana. Welcome to the show.

Diana: Yes. Thank you. Happy to be here. Thanks for having me, Stacey.

Stacey: No, my pleasure. So, let’s get to know you a little bit. The jewelry business. How does somebody go from a fortune 100 company to leadership, sales, business consulting, to jewelry, and the back again?

Diana: I had a very interesting road to success. I think we’ve all gone through different steps in our lives. But my jewelry background started out of high school. So as I put myself through school, I put myself through school working at jewelry stores. So there was the jewelry connection. And of course, as I grew and I got into corporate America, I started working for MCI Telecommunications, and that was my introduction to technology. That took me into my sales career, and then into my training and sales development career. When MCI got purchased – I was with them for about 14 years – so I started in sales, worked my way up to VP of training, so I used to train all of the international and national groups – the managers – and had a hand in developing the curriculum. When they got bought by World Com, my job no longer existed. A very interesting story – I literally went in on a Thursday. They said you’re no longer employed. Right? World Com has taken over so all of the mid-level people were pretty much gone, and they were bringing in their own staff. I remember that day so well, like literally you’re at your desk, they pack the boxes. And because it’s federal – you know the FCC – they actually escorted you out, made sure you didn’t take anything with you. So Thursday morning I went to work. Thursday afternoon I left work with my box of stuff. But after 14 years they also treated me extremely well, so I left with a nice package. And I tell you this story because it leads into kind of how I got into jewelry, as well.

To listen to the rest of this podcast, please click the link below.