Are you struggling to find people to fill your pipeline and build a plan to continually generate a constant stream of clientele for your business?
This problem isn’t unique to you. And there’s a very easy way to create this eternal pipeline of prospective clients, and that’s through lead generation.
So what exactly is lead generation? It’s defined as the act or process of identifying and cultivating potential customers for a business’s products or services. This is likely something you are thinking about constantly but are you actively pursuing leads? Or are you passively generating them?
Every business needs a few solid lead generation techniques so that you are always actively pursuing new clientele. Whether you are a home-based business, a small business owner, a brick-and-mortar establishment, work for someone else, or are in direct sales, you need lead generation. But before I spill my secrets on how to generate leads, you need to first reflect on the product your business provides and whose needs you’re fulfilling.
What is your product or service, and what need does it fill?
Who is your target market, and what demographics define it?
Who are you competing with, and how are you different from them?
How do you want to brand yourself?
What is your value proposition?
Once you’ve clearly defined your business, it’s time to generate leads actively. But how?
Do you keep updated social media accounts where you post regularly? If not, this is a great place to start. Create a Facebook page, Twitter account, Instagram, Pinterest, or Tik Tok where you post engaging content. If your prospective clients can see what you offer and are able to engage with your account, they will be more likely to request your services.
Running ads, particularly through social media, is a great way to generate leads. Your ads can offer discounts, special access, or simply explain the services you deliver.
A Professional Website
Generally speaking, when we are looking for goods or services, we type them directly into a search engine and click the first few websites that provide what we are looking for. Therefore, your website must be among the top few when someone searches for what you provide. Even more important, your website needs to be user-friendly and professional. Be sure to include a call to action that leads prospective clients further into your funnel, like an email sign-up.
Once you have generated some leads, be sure to send out a regularly scheduled email to continue engaging your audience. You want to be in front of your prospective clients continually so they are given the opportunity to reach out to you.
The bottom line is if you are in sales, you are in marketing. But you can take the numbers game out of sales when you fill your pipeline with qualified candidate and truly create value and authentic relationships.