Bill O’Herron, LCSW is a corporate executive, practicing therapist (weekends and evenings), and writer who seeks to use his 33 years of financial sales management experience, 24 years of marriage, 15 years of counseling clients, and 8,500 hours of sitting quietly to help his clients better understand themselves and deepen their relationships.

Bill teaches that all our relationships with others, especially our marriage, started in 4th grade, when our limbic-emotional body learned, absorbed, and inherited our parents’ lives and experiences. We are all therefore married to our own old, unconscious emotions more so than to our spouse.

His research shows that relationships fail for one single reason: a lack of understanding of one’s own emotions and reaction patterns created in childhood. His work with archetypes demonstrates also that relationships are not a single experience or dyad between two people but are eight unique relationships all occurring at the same time.

Three key concepts he uses to accelerate client’s work are Stand in the Fire, 2nd Law of Thermodynamics at Home, and Relatus. These three concepts provide direct access to understanding self.

He celebrates in and humorously expounds on the belief that working on self, which will automatically improve the dynamics of all our relationships, is the most important thing in life, and that what we do right now in our relationship echoes through posterity, changing who our grandchildren’s children become.

Bill graduated from Middlebury College, VT with a BA in English, and earned a Master of Science degree from Columbia University School of Social Work, NY in ’03.

On the episode:

Stacey is joined by author, counselor, and sales executive Bill O’Herron for a conversation about competition, sales, relationships and much much more. 

Key Takeaways:

-Sales and relationships go hand in hand.

-Learn people and you’ll know business. 

-Most of our challenges are manifested internally.

Tweetable Quotes:

“Social media strategy can help with sales, but it cannot be the only strategy.” -Stacey O’Byrne

“Humans have a desire to connect and make relationships. It was built into our DNA in order to survive.” -Bill O’Herron

“Our unconscious mind seeks completion.” -Stacey O’Byrne

“I felt more complete when I was competing, but then I realized I would only be competing with myself.” -Bill O’Herron

Bill O”Herron:

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